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OUR FOUNDER,
DIRECTOR AND
LEAD INSTRUCTOR,
PEGGY NEWFIELD
The best way to describe Peggy Newfield is mesmerizing. She graciously captivates everyone who meets her with an elegant southern charm, making them feel valued and heard. That is how she treats each of her professional trainees, her staff and the over 10,000 young people that she has taught etiquette to for over 30+ years.
She will be the first to admit that her wonderful gift of teaching is a skill she has honed for many years. She strives for the best and teaches people to not accept mediocrity in themselves and their students, to feel comfortable in any of life's social situations, and to rise to the occasion. Her passion and her commitment to excellence is contagious, relevant and timeless.
"Our class had such a varied and international assembly (Australia, Nigeria and Singapore). I learned from everyone! Your staff was first class; they knew their material and shared generously with us."
- A.K., Minnesota
ASP Graduate
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BACKGROUND
Peggy, and her time-tested etiquette training, has been profiled on ABC, NBC, CBS, CNN and Fox. The BBC (United Kingdom) produced a lead story on her etiquette training with children, which was aired around the world.
- Peggy is an official pageant judge for the "Miss America" organization.
- Peggy is a member of Women President's Organization, a non-profit invitation-only membership organization for women presidents of multimillion-dollar companies.
- She has developed innovative etiquette training for teen girls such as "Ritz Week".
- She has conducted European programs for groups of girls which included meeting and dining with royals, including a stay with the Spencers, Princess Diana's parents, and an opportunity to watch Prince Charles play polo from the Queen's box.
- Business to Business Magazine selected and recognized Peggy as one of Atlanta's top female businesswomen.
In 1992, the Kessler Report tagged Personal Best, Inc. as one of the fastest growing entrepreneurial companies in the country. Today, Personal Best's training division, The American School of Protocol®, certifies women and men to be etiquette consultants within their communities.
"You (Peggy) are the point around which this whole thing revolves. How I admire what you have accomplished and what you offer those who share your passion for courtesy, respect, manners and etiquette. I can't imagine anyone doing this without coming to you for training. From beginning to end, I enjoyed every moment and learned a mountain of information."
- C.A., California
ASP Graduate
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