About Our Founder, Peggy Newfield

Etiquette education began early for me.  My aunt was deeply involved in government protocol and I loved hearing stories of other cultures and their differences, never dreaming that one day this would be my profession.

Early Career

I began my life career by teaching young children.  Today, over 10,000 boys and girls, 10 students per class, have gone through our extensive 58 etiquette lessons for first grade through high school. Upon completion of those 58 lessons, students were eligible to participate in our two-week European program or Ritz week at various Ritz properties in the United States.

The Book: Rio Speaks

A story of telephone manners

Media Opportunities

Massive publicity in TV, radio and print has always gone along with being high profile.  There are many highlights, but one that I love to share is when the BBC sent a team from London to Atlanta for a week to film the children’s classes.  That 15 minute segment was aired around the world and was the catalyst for international inquiries.  Suddenly Playboy magazine wanted dating information for men.  Today, we at ASP are so busy doing business that I turn down most interviews because time is a gift and the media takes time.

Mentorship

As corporate training contracts began to grow, a father and CEO of a large corporation sent Letitia Baldridge, Jackie Kennedy’s social secretary, a letter asking if she would take me under her guidance to mentor.  She did, and another success story began.

Diversity in Training

I am honored and blessed to successfully train a diverse range of corporations and individuals, including C-level executives, politicians, educators, military personnel, law students, bankers, physicians, and various other professionals across the globe. I never could have imagined during my upbringing in a quaint southern community that I would eventually be entrusted with teaching foreign diplomats US domestic protocol for the anticipated arrival of a United States President.  Furthermore, I have been honored to impart lessons on current etiquette to our esteemed US Space Team, all with PhDs and a fear of dining in the White House.

The Future Professionals

After being referred by Delta Airlines to the University of Georgia to teach etiquette to their MBA students, within two years I was under contract with 24 prestigious MBA and Law School Programs to provide instruction on business etiquette. Our company never made a sales call to any of the colleges. I was hired strictly from referrals by other colleges. Amazing!

Pride in Training

At The American School of Protocol® we take pride in having certified over 1,000+ graduates who have successfully established etiquette companies in their respective communities within the United States.  Our certified international graduates from more than 45 countries are imparting our educational lessons to their students as well.  Our ultimate objective is to expand the potential of the current and next generation by offering exceptional Etiquette Training programs to those who aspire to bring a positive change to the lives of individuals across the globe. When searching for certification, it is hard to know who is the best etiquette choice for you. If you choose ASP, you will receive the finest most up to date teaching materials and detailed guidelines for developing a successful business.