Children's & Corporate Etiquette Certification

We Train The
Trainers Who Train

Peggy Newfield founder of The american school of protocol

In-Person Training;
Mastering Networking
and Dining

January 18, 2024


February 26 – 29, 2024

April 15 – 18, 2024

June 24 – 27, 2024

The American School of Protocol


February 12 – 15, 2024

April 8 – 11, 2024

June 17 – 20, 2024

Graduate Praise

June 19 – 29, 2023

"When you and I first spoke just a couple of weeks ago, I anticipated that the training would provide basic instruction about dining and behavior. What I learned in the past two weeks was so much more comprehensive and intensive than I could have imagined. You have provided your students not only with a solid understanding of the “basics,” but also with fundamentals of negotiating, marketing, media and business strategies. Perhaps even more importantly, you treated us all with kindness and respect, making each of us feel special and capable of achieving success as we start our respective businesses. Personally, I feel like I have finally found the mentor for whom I have been searching for many years. I am so very grateful to you."

C. C. Massachusetts
Dual Children’s & Corporate Graduate

The American School Of Protocol® provides Etiquette, Social Skills and Character Education Curriculum to children and adults of all ages.  We offer online Etiquette Certification Programs for Entrepreneurs and Business Protocol Seminars.

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Educational Products

Our color-coded etiquette manuals are indispensable classroom materials for educators and lesson facilitators. Each hardcopy manual includes several hundred pages of comprehensive lesson plans, student handouts, and review material to ensure a seamless and streamlined teaching experience.

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Peggy Newfield founder of The american school of protocol

Meet our founder, the leading etiquette and protocol expert

Many etiquette experts claim to be "the leader" in the field of etiquette and protocol, but few have the vast journey experienced by Peggy Newfield, the President and Founder of Personal Best, Inc.® and The American School Of Protocol®.
Peggy's career began with teaching etiquette to children and adults. Her family had been in the etiquette business since 1930. She was mentored by Letitia Baldrige, the social secretary of First Lady Jackie Kennedy.

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Contact Form

Fill out our contact form and our ASP® President, Peggy Newfield, will reach out to you via phone to answer your questions about our etiquette classes.